Permanent Record is a highly respected independent record label located in Cape Town, South Africa. Founded in 2014 by Rouleaux van der Merwe, the label is dedicated to discovering and promoting emerging and influential artists, as well as reissuing rare and forgotten recordings for a modern audience.

Permanent Record takes pride in publishing original and relevant South African music that transcends current trends and genres. The label's diverse range of releases reflects its unwavering commitment to staying true to the unique sound of the region. For serious record collectors, Permanent Record's offerings are an essential addition to any collection that values the essence of South African music.